Strategic marketing
consulting & advisory

I help gaming and tech companies navigate growth, enter new markets, and build marketing systems that scale — drawing on 15+ years of hands-on experience across EMEA and China.

Three ways we can work together

01

Marketing Strategy & Consulting

End-to-end strategic advisory for gaming and tech companies. Go-to-market planning, market entry strategy, competitive analysis, and growth roadmaps. Specialising in EMEA and Chinese market activation — with the cultural nuance each requires.

Go-to-market China entry Growth audit Competitive analysis
Book a consultation →
02

Marketing Education & Publishing

Author of practical marketing guides built on real campaign data, not theory. Currently developing a series on growth marketing for gaming and tech — from attribution modelling to cross-market content strategy. Published on Amazon KDP.

Amazon KDP Growth marketing Gaming industry Practical guides
03

Content & Digital Media

Building a content ecosystem around gaming marketing expertise: video content, industry analysis, and thought leadership. Focused on sharing operational insights from managing multi-brand, multi-market campaigns across three continents.

YouTube Industry analysis Thought leadership Content strategy

Typical deliverables

Strategy & Advisory

  • Market entry strategy & roadmap
  • Competitive landscape analysis
  • Growth audit with actionable recommendations
  • Channel strategy (organic + paid)
  • Influencer pipeline architecture
  • Marketing team structure & hiring

China Market

  • Platform selection & content strategy (Keylol, Bilibili, XHS, Weibo)
  • Taobao / Tmall advertising setup & optimisation
  • Localisation quality assurance
  • KOL identification & outreach
  • WeChat ecosystem activation

Analytics & Automation

  • Attribution modelling setup
  • Dashboard design (Power BI, Yandex Metrica)
  • n8n workflow automation
  • AI content pipeline design
  • Reporting framework & KPI definition

Have a project in mind?
Let's discuss how I can help you grow.